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Blog by Cliff Stevenson

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Why I Love Social Media - A Story About Jeremy Roenick

October 19th, 2011

If you’re a hockey fan, you already know who Jeremy Roenick is. You’ve probably seen him play in the NHL, watched him represent the USA in international hockey competitions....and you’ve probably seen him as an NHL analyst on TV.

His accomplishments as a hockey player have been significant. Jeremy is one of only 4 US born players to have scored over 500 goals in their career, and he sits #36 ...

My 5 year anniversary in Real Estate

October 18th, 2010
It's my 5 year anniversary in real estate.

5th anniversary in real estate

I Like For Sale By Owner Companies

October 1st, 2010

A significant amount of attention has been given to the For Sale By Owner network of companies over the last month or so. Here in Calgary Alberta, we have several companies that will provide materials and some service to those who want to sell their property by, Property Guys, ComFree....there are many smaller players in the FSBO market as well. All of these companies ...

Negativity on My Blog

April 27th, 2010

A few weeks ago I had someone post a comment on my blog that was a little less than flattering. This was posted by ‘Fellow REALTOR®’ (he didn’t use the proper trademark but due to recent events I’ll add it for him/her here) and his/her email address was

wow, you are one angry REALTOR, wonder if your clients feed on your negative energy and negative you ha ...

Did you want the Pine or Apple scent?

March 20th, 2010

I was showing homes to a client of mine this past weekend, and we walked into a home that was filled with air-fresheners.....everywhere. There must have been an air-freshener in every room in the house.

This showing reminded me of 2 things....

1)      I detest the Febreze commercial currently on the air that interviews a REALTOR® who sprays Febreze on her client’s furniture prior to an open ...

A "Unique" Home Marketing Plan?

March 11th, 2010
This is going to be more of a rant than an observation, so if a critical look at the real estate industry annoys you, or does not interest you.....then this post probably is not going to do anything for you.

I'm getting a tad frustrated with REALTORS® describing their 'marketing plan' as a 'unique' plan.

Let me explain.

I have seen marketing plans that I would call 'unique' they include co ...

Internet Marketing Only

March 4th, 2010
I wanted to explain a little bit about my business model and how I do my business. There are a lot of REALTORS® in our industry that do things a little differently and I think I'm one of them.

I'm not going to go so far as to say that it's a unique approach, as I do know other realtors that are taking my approach and are doing a fantastic job with it, but I think that those of us that are ope ...

My Commissions Are Negotiable

February 24th, 2010
There is a lot of talk about commissions out there and I'm speaking about real estate commissions.

It's been in the news a lot lately - the Canadian Real Estate Association's struggle with the competition bureau. A lot of that centers around reduced commissions structures in our industry. I just thought I would weigh in on the subject a little bit, and give my two cents on commissions and how ...

Referral Fees and "Kick Backs"

February 19th, 2010

If I have client who is looking to purchase a home in Vancouver, I will do some work in trying to find my client a REALTOR® that I think that they may fit with in Vancouver. I will look up some REALTORS®, ask some questions, look at their production level, talk about the neigbourhoods they are active in - that kind of thing. I will do some work for my client to help them connect with a REALTO ...

A Story on The Effectiveness of Twitter

February 9th, 2010

I wanted to give an account of a really good example of the power of Twitter and social media in general. Twitter is a micro-blogging platform, and in Twitter, you choose to follow individuals, and those are individuals that you're wanting status updates from, and the instant information they put on Twitter.

I was following a REALTOR® by the name of Ian Watt in Vancouver, and one day Ian ...

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