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Blog by Cliff Stevenson

Did you want the Pine or Apple scent?

March 20th, 2010

I was showing homes to a client of mine this past weekend, and we walked into a home that was filled with air-fresheners.....everywhere. There must have been an air-freshener in every room in the house.

This showing reminded me of 2 things....

1)      I detest the Febreze commercial currently on the air that interviews a REALTOR® who sprays Febreze on her client’s furniture prior to an open ...

A "Unique" Home Marketing Plan?

March 11th, 2010
This is going to be more of a rant than an observation, so if a critical look at the real estate industry annoys you, or does not interest you.....then this post probably is not going to do anything for you.

I'm getting a tad frustrated with REALTORS® describing their 'marketing plan' as a 'unique' plan.

Let me explain.

I have seen marketing plans that I would call 'unique' they include co ...

Internet Marketing Only

March 4th, 2010
I wanted to explain a little bit about my business model and how I do my business. There are a lot of REALTORS® in our industry that do things a little differently and I think I'm one of them.

I'm not going to go so far as to say that it's a unique approach, as I do know other realtors that are taking my approach and are doing a fantastic job with it, but I think that those of us that are ope ...

Internet Marketing Only

March 4th, 2010

Calgary REALTOR® Cliff Stevenson shares how he focuses on internet marketing

Calgary REALTOR® Cliff Stevenson explains that if you are looking for traditional marketing (print advertising) for your home, he may not be the REALTOR® for you. If you have any questions or opinions on this subject, please feel free to leave comments or email Cliff at
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